Founder's Bio

Charlotte R. Reid is the founder and CEO of Renee Enterprises, located in Memphis, Tennessee. She has more than 20 years of working knowledge and experience in qualitative/quantitative market research, marketing/advertising, consulting, public relations, communication, project management, media write-ups, resume structure/design, social media posts, grant writing, contracts/proposal mock-ups/writing presentations, global recruitment and more. She has a wide variety of experience in all standard research methods, design, implementation, project management, analysis and presentation of results, including, determining findings as an end result. She has worked extensively with business and consumer audiences. Her background and expertise in customer satisfaction has proved to be rewarding through client recognition, return rate, & government contracts. As a global recruiter, she specialized in Corporate, Financial, Government, Accounting, Manufacturing, Supply Chain & IT recruitment and executed effective recruiting strategies for timely delivery of top-quality talent to meet hiring plan deadline. Reid reviewed and approved recruiting/sourcing channels and constantly sought new recruitment methods. Also, she was responsible for cleared recruiting, Secret-Top Secret (TS-SSBI) and Intel recruiting with Raytheon, CACI, Hewlett Packard, Northrop-Grumman, Lockheed Martin, and more.

Reid has designed and conducted qualitative/quantitative research for American Home Shield, Nielson Media, Trugreen, Service Master, Bic, Taco Bell Corp., Harrahs Entertainment, Long John Silver and many more companies along with managing numerous focus groups, in-depth executive interviews, intercepts, audits, product placements, telephone interviews, mystery shops, and numerous research studies. Also, she has many years of experience in training top notch executive interviewers, independent consultants, and a staff of contract specialists.
Before starting Renee Enterprises, she held a top management position for a well-known & established market research firm. Prior to her career in market research, marketing/advertising and public relations; she worked in health care at Baptist Memorial Hospital. In addition, she has and is currently working in customer service and in a mentoring position for the betterment of youth and young adults.

Reid has a Bachelor of Science from Belhaven College located in Jackson Mississippi with a major in Business Management. She is also a member of National Association for Female Executives, National Association of Professional Women, and a select few of nationally known professional organizations. She has networked and trained with countless market research companies across the United States and globally and is currently consulting with National Recruiters LLC as a Global Recruiter, assisting companies nationally and globally. She contracted Renee Enterprises to serve as its Local Memphis Project Manager and Assistant PR Manager for the 2009-2010 Feeding Dreams campaign for General Mills, Inc. On April 29, 2011, she received a Woman of Excellence Award for her business expertise and community involvement from the Tri-State Defender, along with 49 other outstanding professionals.